Primary Research
Primary Research Collected
Gender
Half of my respondents were female, whilst 38% of respondents were male, 3% of respondents identified as another gender and 7% of respondents preferred not to identify a gender.
Age
The majority of my respondents were 18 or younger, whilst there were 0 respondents aged 35 to 44 years old and 55 to 64 years old.
Awareness of EU Referendum
80% of my respondents were aware of the upcoming EU referendum, whilst just 20% were unaware.
Interest
30% of my respondents would be interested in watching a documentary about the upcoming EU referendum, whilst 23% said they wouldn't be interested, 46% said that they wouldn't mind. On average people rated that they rated their interest as six out of ten.
Voting
40% of my respondents said that they would vote for Britain Stronger in Europe, 30% said that they would vote for Vote Leave and 23% said that they had no voting preference.
Documentary
34% of respondents said that they would rather a lighthearted, comedic documentary, 50% would rather a serious, statistical documentary and 15% had no preference.
18% of respondents wanted statistics and factual information, 46% of respondents wanted interviews with MPs, 30% of respondents wanted interviews with college students, 50% of respondents wanted interviews with members of the public, 50% of respondents also wanted humour incorporated into the documentary, 30% wanted a serious angle and 50% voted for lightheartedness.
61% of respondents wanted a expository documentary, whilst 39% of respondents wanted an interactive documentary.
Secondary Research
A referendum is being held on Thursday 23rd June to decide whether the UK should remain in the European Union or not. Everyone, or nearly everyone, of voting age can take part, voting "yes or "no".
One example of a documentary about the EU referendum is the BBC's "Europe 'Them' or 'Us'?". This documentary telling the story of "Britain's troubled relationship with Europe". The two-part production details the potential outcome and fallout of the referendum, including both domestic politics and politics abroad.
Logistically our production wouldn't be too costing, a few interviews with college students and members of the public wouldn't amount to much expenditure.
Legislation
Members of the public and the media do not need a permit to film or photograph in public places, however richmond.gov.uk recommends that if passers-by are caught on camera, filmmakers should obtain consent from those appearing on camera. They also suggest that steps should be taken to obscure the individual's face. The European Convention also recommends that if the individual assumed a reasonable expectation of privacy in respect of the image, that the image or footage could amount to "misuse of private information", and would breach European Convention laws on filming in a public space.
Libel, or defamation, is described as the "communication of a false statement that harms the reputation of an individual person, business, product, group, government, religion or nation." This applies to my documentary, as if I manipulated my footage to make it look like Nigel Farage eats small children, he could claim libel or defamation as this is obviously a false statement.
I would be in danger of infringing the Ofcom Broadcasting Code if I didn't obtain the consent of individuals I was filming, this is in reference to entry 8.11. I would also breach the broadcasting code if I broadcast footage or audio of those in distress whilst interviewing them.